The Australian Landscape
The natural colours of the Australian environment – from the blues of the sea and sky through to the earth tones and natural colours of the outback – inspire the secondary colour palette.
The full colour palette has been created to fully express the diversity of the Australian environment as is our business. We seek to show that we are inherently Australian through these colour choices.
Use of the Full Colour Palette
All property, project or product identities, brand marks and collateral should take their colour palette from the expanded range of FKP tertiary colours. Existing properties, projects and products can continue to use their current colours but need to adopt the secondary colour palette where appropriate. This could be through imagery and design. All new and revitalised project identities must use the FKP Full Colour Palette.
PMS CMYK and RBG Colour Specifications
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