The FKP brand mark is the cornerstone
It is used in all communications whether they are related to properties, projects and products, or used for communication at a corporate level.
The specific way the FKP brand mark is used depends on the nature of the communication. Where the communication is at a corporate level, then the FKP brand mark is the only signature for the communication. The title of the communication piece is what is then linked by the ‘brought to you by FKP’.
Where the principal relationship that the person receiving the communication has is with one of the FKP properties, projects or products, the FKP brand mark is still used. The FKP brand appears with the properties, projects or products brand mark. The connection between the FKP brand mark and the properties, projects or products is in an endorser capacity.
Organisational Structure
The internal teams for the properties, projects or products - Residential and Communities, Commercial and Industrial, Retirement, Construction, Funds Management – are never featured. The way we arrange ourselves internally is not how we present ourselves to our external audiences. |