Distinct FKP Style – Spaces not Places
FKP has a distinctive and clear way to demonstrate its value through the use of strong photographic imagery.
Imagery that is used to represent FKP should always illustrate the idea of spaces not just places. We seek to show life, with human interaction, activities and environment - not just the buildings.
Imagery should also capture an element that delivers colours from the FKP full Colour Palette. Picking up these colours can carry through your design.
Remember your imagery should always
- be photographic
- be strong
- show life and interaction
- reflect the full FKP Colour Palette
- be represented in full, saturated colour, and
- have a human presence of one or more people.
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