|
It is important to ensure that the way we write and develop all of our communications mirrors our visual approach of our Brand.
In order to be seen as a company that adds value and credibility, our communications should characterise FKP as
Open: We are honest, accountable and transparent.
Deliberate: We know where we are going, we have a strategy and we’re working to it.
Confident: We believe in ourselves.
Inclusive: We look to involve people and to help them feel involved and consulted.
Front footed: We are proactive and smart, we do not just wait for things to happen, we peruse opportunities.
We look to express that personality by using language that is
Warm: We help the reader feel involved and valued.
Clear: We ensure there is no confusion about what we mean.
One to one: We treat every person we communicate with as an individual.
Informal: We do not use formal English, because we are not that kind of company. We speak in a way that Australians understand, but that is still respectful and educated.
Informative: We give people the information they need to understand appreciate what we are looking to tell them.
|