It’s Everybody's Responsibility
Whether you are working on a project, a retirement village, a fund, a legal contract or financial account you are responsible for our brand.
The value of the FKP brand relies on your consistent application of the FKP brand standards across all touch points. By working with the rules and guidelines set out here, you can help ensure that people recognise what we do and protect our reputation and our business.
Our brand includes the FKP brand mark and extends to the broader look and feel of all the material and collateral we are associated with. Getting our brand right means making sure you use the right brand mark, colours, type face, photographic images, illustrations and other visual tools, as well as speak in the right voice, using the right kind of words.
These Brand Guidelines cover the requirements on how to use the FKP brand mark by itself and in conjunction with our property, product and project brand marks. They also include specific guidelines on how to use the FKP brand mark and our property, project or product brand identities when our Joint Venture and Third Party partners are involved.
The FKP brand mark and the property, product or project brand marks are provided in a full range of commonly used digital formats.
Please use this Brand Tool Kit for every communication.
If you are working with a third party including agents, design agency, broker or a Joint Venture partner, make sure they are also familiar and compliant with our standards.
Our brand is one of our most important assets
It reflects and demonstrates our capabilities, discipline and value. How you use the brand will directly impact how our customers, clients, colleagues, security holders and the community see and value FKP.
This Brand Tool Kit includes guidelines around how you use the FKP brand mark with our property, project and product brand marks, and how we communicate alongside our Joint Venture and Third Party partners. It now contains more of the information you need to consistently use and apply the FKP brand.
It provides details and sets out the standards you will need to apply to accurately reproduce and use our brand and our property, project and product brands across a full range of internal and external communications.
Equally important, this Brand Tool Kit includes the colours and images to use, as well as how we communicate. You should be familiar with the Brand Guidelines and the content of this Brand Tool Kit and carefully follow the rules and guidelines set out.
If you have any questions about how to use the material contained in this Brand Tool Kit, please contact Corporate Communications.
Thank you for ensuring we deliver the FKP brand consistently and deliver the deserved sense of value for FKP.
Peter Brown
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