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We are more than the sum of our parts
- We are developers, preparing what will soon be new homes or work environments
- We offer access to land projects through which Australians can start a new life
- We help people invest in funds and in buildings
- We are the largest retirement village operators in the country
- We are an investment in our own right as a publicly listed company
- We are an employer
- We talk to Government, to local councils and to the media
- We operate in joint ventures
Our stakeholders are diverse. It is sometimes tempting to treat each of these relationships, and indeed every one of our properties, projects or products, separately. That may seem to serve immediate needs, but it also means that our total presence and value as FKP across our many activities can easily go unrecognised.
The FKP brand gains greater credibility when we leverage it in all aspects of our varied business. Ensure you follow these guidelines in everything you do to ensure we show the world that we are more than the sum of our parts. That we are bigger and greater than each of individual projects, products, or properties standing alone.
Our Brand Manager
This FKP Brand Tool Kit provides guidelines and materials for most communication applications.
If you are working on any projects or products that contain elements not covered in this Brand Tool Kit, or if you have questions about how to use the Brand standards found in this Brand Tool Kit, contact Corporate Communications. |