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We understand that there may be situations where you need to update your communications. The update device is designed to provide the ability to consistently update existing materials. It fits into the brand family, and can show that the particular piece of information is fresh and new.
You may use it for many kinds of updates, but it has been designed with the following functions in mind:
- updating signage with new % sold or % leased figures
- new editions of the same document with a new release date
- updates for status changes on stage plans or site plans with sold stock
- new tenants that have signed on to leasing projects
- particular types of stock that have sold out after being advertised.
The update device can be used on the left or right hand side of the communications piece, whichever balances the design best, but must always have the long side at the top, and the coloured tag at the end.
Updating Existing Materials
The update device can take up to 20 per cent of the 90 per cent space allocated for the property, project, or product communication. The content on the device should contain:
- support information
- A third party brand mark or a number of featured third party brand marks* where relevant or a message
- A colour strip that matches a key colour of the property, project or product Brand mark at the end of the device.
*Note that third party brand marks can be included on an update, and showcase other tenants that are important selling features.
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