Approved Usage

The FKP Brand mark is at its strongest and most distinctive when reproduced in the three colour combination of blue, grey and black. In instances where three colour reproduction is not practical, the Brand Guidelines apply for alternative treatments, as outlined.

Which version of the brand mark do I use?

You must use the appropriate FKP brand mark in every communication. There are two versions of the FKP brand mark, one features the ‘Brought to you by FKP’, and one without this feature.

Remember to always refer to the Brand Tool Kit for the correct logo files. If you have a design application that you believe is not covered by the Brand Guidelines, contact Corporate Communications.

Internal Communications

All internal communications, stationery items, and uniforms feature the FKP brand mark only.

External Communications

All external communications feature the “Brought to you by FKP” brand mark.

Mono and reversed colour brand marks

The three colour FKP brand mark should be used wherever possible. The white clear space with the step and strip enables a broad application.

Use of the mono colour and reversed colour alternatives will only be in exceptional circumstances. The mono colour logo can only be reproduced in black, and will always sit inside the white step and strip.

Please contact Corporate Communications if you are unclear on its application.