Adjusted Brand Mark
The Brand Mark cannot be adjusted in anyway, and should never be recreated. Ensure that you and any third party agencies requiring our logo download the correct logo files rather than creating new ones.
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Do not adjust or alternate the colours
of the Brand mark.
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Do not print the Brand mark any smaller
than the minimum specifications.
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Do not adjust or substitute the typeface
used in the words “FKP” as part of
this Brand mark.
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Do not adjust the Brand mark’s opacity. |
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Do not change the shape or distort
the Brand mark. |
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Do not apply full colour Brand mark over
a colour image. |
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Do not rearrange the elements. |
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Do not attempt to recreate the positioning
statement in a different or similar typeface. |
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Incorrect Architecture
Ensure that you get the architecture correct in each communication that you do. Contact Corporate Communications [link to CCM email] if you are unsure or have questions on the architecture.
The property, product or project always takes the front role, with FKP as the endorser. This should never be reversed. Likewise, you should never use ‘Brought to you by [a Project Name]’. This terminology is used exclusively for ‘Brought to you by FKP’.
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