Correct use of Hierarchies and Architecture
Property, product or project brand marks can be used featured prominently in materials for that project. In printed materials, this should always be on the bottom left hand corner of the page, with the ‘Brought to you by FKP’ Brand Mark on the bottom right. The headline should be in active language and be most prominent on the communication piece.
Incorrect Hierarchies
Ensure that your hierarchies are correct. The following hierarchies do not represent the endorser philosophy correctly.
Creating new Property, Product or Project Brands
When creating new property, product or project brands, consider the colour palettes outlined in the Brand Tool Kit and ensure that the colours and styles that you put in place work well with the FKP Brand Guidelines. |